The Art Of The Titles

We had to choose one title sequences from films in www.artofthetitle.com and screengrab each title in order, write down the jobs titles and seconds from the start and the length of each title. Then we had to write a summary discussing the various titles, fonts, colours, sound, effects and any meaning that may link them to the genre or narrative.





The font used in this film opening is a very uncommon one. This kind of font would be used for a thriller/horror film. The colour of the font is red this shows that the film could be horror based as red is associated with blood and danger and these words are usually associated with horror films. However it could be more of an action film because the sound of the opening sequence is quite fast this could tell us that the film itself is going to be full of action and adventure.

Student Film Openings and Construction Mark Scheme

In class we watched a few different film opening and marked them against the mark scheme. Then we went and found a few of our own to mark.

Mark Scheme
Level 1 0–23 marks The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects. Level 2 24–35 marks There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects. Level 3 36–47 marks There is evidence of proficiency in the creative use of many of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.Level 4 48–60 marksThere is evidence of excellence in the creative use of most of the following technical skills:
• material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Student Marking:

Preliminary Task

The Fright Before Christmas

Juno Filming and Editing task

This is our story board for our Juno task. its has all the setting we need and all the times for each clip.

Props:

~ Milk carton

~ Red jumper

~ Converse

~ Guitar 

Location:
~ Dorset Avenue
~ Tescos/Dominos
~ Duffield road

(add story Boards)

Editing Practise- Dancing Animals

This is my practise editing task.

Institution

In class we learnt about Mainstream vs Independent film.

Independent:
~ Makes you think
~ Makes you ask questions
~ Associated with critical success

Mainstream:
~ Makes you laugh
~ Makes you cry
~ Associated with commercial success

Audiences and Access
~ Mass audiences consume primarily 'mainstream' film because there isn't a lot of independent films around.
~ Entertaining, mainstream films make money

Logo:





Big/Small budget:

Film pitch and evaluation

Film Pitch:

Evaluation:
For our Film presentation we got a lot of feedback to consider to make our next presentation better. Most people said that our title of our film was short, simple and snappy, this is good for a film because when you talk about it you don't want it to be long and having to keep saying the long title because it will just waste time. Everyone said our characters were interesting and they all had different personalities so they all work great as a team. However the budget was quite small considering we had quite big stars in the film. Many people said it keeps the audience asking questions and they are thinking throughout and have relevant influence. Most people said that our narrative was suitable for our target audience and would attract customers this was because it was well thought out. Although some people thought it was hard to follow as there was a lot of writing and it could have had more of a business side to it as it was for middle aged professionals. We asked the class whether they thought the film was different from other thriller films they came back with mixed thoughts. Some people said yes because it was an interesting storyline and others said no because there was nothing new added to separate it from other thriller films. Most of our class said we had good ideas for marketing like posters, trailer and TV ads but others said there wasn't any good marketing ideas. Everyone in our class said that they would buy our film which we were very happy about.
To improve next time we wont use as much detail because we found out that people switch off and  we want them to buy our film. We also need to talk about the money and cost of the film in more detail t make sure people know how much it will cost to make and produce.